Marketing strategy

Marketing & Business development

In many mature markets, the current tough economic environment has placed additional pressure on those in our clients’ firms whose responsibility it is to generate revenues. We work to shape and execute successful marketing strategies.

The ingredients of successful business development in the services sectors includes opportunity analysis of the relevant market, a well-shaped and priced proposition, clear segmentation to target any sales activity and a client-facing team with the right skills and a client centric remuneration and reward framework.