Deciding whether, when and how to enter a new market is one of the most challenging strategic choices a management team makes. We lend business support, analytical and modelling capabilities to ensure that any assumptions are validated, that the new market’s appeal is clearly defined and that the business’s strategic capabilities can be deployed effectively.

At a time when many mature markets are unlikely to return to significant levels of growth, the need for businesses to seek growth and expansion beyond their core markets, is natural. Working with us, your team will have greater confidence in its decision-making process.

As well as supporting the investment case for expansion, we also help our clients assess the relative merits of different entry strategies from alliance, joint venture, start-up to acquisition of local capabilities.