Gulland Padfield wins global consulting award for advice to Banks on Client Strategy and Market Entry

Gulland Padfield wins global consulting award for advice to Banks on Client Strategy and Market Entry

At the consulting industry’s global awards, Gulland Padfield, the specialist management consulting firm to the Banking and Services sectors won acknowledgement for its pioneering work advising global banking institutions on their client strategy and market entry.

Gulland Padfield’s consultancy work was recognised in two Awards categories for its project work and advice. In one award category, Gulland Padfield’s winning approach was praised for the impact of its work, which led to an increase of 150% increase in a bank’s deposits and a 100% in its client & customer loyalty. ‘Big 4’ consulting groups, KPMG and PwC were the runners-up in the same award category. And in a second awards category, for Customer & Client Strategy, Gulland Padfield was the runner-up alongside Ernst & Young with the final award going to Tata Consulting to whom Gulland Padfield extends its warm congratulations.

The Association of Management Consulting Firms (AMCF) is the premier body for management consulting firms both globally and across the United States. Its annual awards are independently judged with the identity of the consulting firm and its clients remaining un-named throughout the assessment process of a firm’s recent project work. The Awards recognise ‘leadership, excellence and value’ among the leading international consulting firms in the global management consulting profession.

‘For our teams to win this award for our work internationally and against the most established global brands in consulting, is a very rewarding moment for our consultants and clients in the US, Asia, Latin America and Europe,’ said James Edsberg, Senior Partner of Gulland Padfield. ‘Everyone at Gulland Padfield has worked hard to pioneer new ideas in our specialist area of Client Strategy and to challenge constructively the old ways the consulting industry thinks about the Banking sector and its client & customer strategy. Our work with some of the leading Commercial and Business Banks and Private Banks has helped strengthen their profitability and performance through a laser-like focus on aligning their Operations and People to their Clients and Customers. When a banking institution focuses on its Client Strategy, we’ve demonstrated how that effort translates into higher revenues, stronger margins and more loyal clients.’

Gulland Padfield was acknowledged for its project work with a leading global bank ranked by Forbes magazine as one of ‘America’s Best Banks’.

Client & Customer Engagement Award: Finalist and Runner-up
The award in this category was given to a management consultancy which has worked with an institution, ‘ improve its overall client experience, including its client and customer strategy, client service approach, channel management, customer relationship management, sales effectiveness, marketing strategy, product development or category/product management.’

Advice in a Developing Market Award: Winner
This award category recognises ‘... the successful delivery of a project in a developing market by a US and/or global consulting team... supporting client activity and expansion, improving existing client businesses and demonstrating the overcoming of cultural and geographic barriers.’
‘Entering a new market for any bank is a major challenge. When that market is also a dynamic and developing economy, there’s an added dimension of complexity that needs to be considered,’ said Gurpreet Garcha, Partner in Gulland Padfield’s Banking team and who led the Market Entry project for a major Banking group . ‘Our starting point on projects like these is to begin, as we always do, with a deep analysis of the end-customer and building all other aspects of the Client Strategy and Business Strategy on that solid foundation. I am delighted that our team’s work in Asia and in other developing countries in Asia and Latin America is recognised.’

In a year that marked record-high submissions for the awards, the President & COO of AMCF, Sally Caputo said, ‘We would like to congratulate Gulland Padfield on this award. As the global association for management consulting, the AMCF is uniquely positioned to recognize and honor the achievements of consulting teams and their commitment to their clients. Gulland Padfield and all our winners truly reflect excellence and value in Consulting.’

Awards Methodology
The awards are judged by an independent panel of senior executives and distinguished leaders in business, government and business journalism. All submissions are made anonymously with both the consulting firm and the client remaining un-named throughout the judging process. All submissions are assessed according to a series of rigorous quantitative and qualitative criteria including the degree to which the consulting firm applied their specialist industry sector knowledge and whether the projects achieve significant and measurable results to the client’s business.

About the Association of Management Consulting Firms (AMCF)
AMCF is the trade organization of the management consulting industry, providing knowledge exchange and professional standards for the community of consulting firms worldwide. Through value-driven programs, research, and communications, AMCF promotes a better understanding of the profession among the business community, government and academia.

About Gulland Padfield
Gulland Padfield is the specialist management consulting firm to the Banking and Services sectors. The firm works with organisations to help them become profoundly client centric and to transform their performance and profitability as a consequence.

Over the last 14 years, Gulland Padfield’s Partners and teams have worked with:
• 8 of the Top 10 Global Investment Banks
• 11 of the Top 20 Global Private Banks
• 31 of the Top 50 Global Law firms
• 6 of the Top 10 US Accountancy Firms
• 6 of the Top 10 Global Accountancy Firms
• 4 of the Top 10 Global Executive Search Firms
• 3 of the Top 5 Property Consultancy Firms

Read more about the Award winners at

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